Tourism Industry

OVERVIEW: A regional travel bureau needed a creative idea for a premium promotional piece that was suitable for both retail and direct mail.
SOLUTION: We designed an interactive recipe kit called "Sips and Savors." This piece promoted the Finger Lakes wine region in New York State and included 48 recipe cards, post cards, and maps all contained in a unique and highly functional multi-panel fold-out. The cross marketing capabilities of this product have made it by far our most requested sample piece. |